Project Summary: Academy of Digital Arts Energy Drink Packaging
I've successfully completed the packaging design for the Academy of Digital Arts' energy drink, adhering to their brand style and guidelines. The packaging is crafted to securely hold three energy drink cans, ensuring practicality and convenience.
Design Approach: My creative approach incorporates a distinctive design strategy. The exterior features a textured, somewhat messy aesthetic, aligning with the dynamic and energetic nature of the product. This textured design aims to capture attention and create a memorable visual impact.
Contrastingly, the interior design adopts a clean and organized layout. This contrast not only enhances the visual appeal but also reflects the balance between creativity and precision, characteristic of the Academy of Digital Arts.
Functionality: To ensure the stability of the cans, I've integrated a three-hole insert within the packaging. This custom insert is strategically placed to securely hold each energy drink can, preventing movement or damage during transport.
Finishing Touch: The finishing touch to the packaging is a strategically placed sticker, serving as the seal. This sticker not only adds a layer of security but also contributes to the overall branding, providing a sense of authenticity and freshness.
Overall Result: The final packaging design harmoniously blends creativity, functionality, and adherence to brand guidelines. It not only showcases the energetic spirit of the Academy of Digital Arts but also ensures a practical and visually appealing product presentation.
